Thursday, March 21, 2013

Prolifics UK Helps High Street Retail Giant Refresh their e-Commerce Website

Business Challenge:
IBM believes E-commerce is “no longer simply about selling online, it's about delivering a consistent shopping experience across all customer touchpoints, including mobile, social and in-store”. In 2010, a UK High Street Retail Giant made the decision to relaunch its e-commerce platform. Their existing transactional web site, developed in the early 2000s needed to be totally re-engineered, so they embarked on a journey to find the right solution.

IBM’s WebSphere Commerce suite is at the heart of the new web site. IBM describes their WebSphere Commerce suite as allowing Customers to “deliver a seamless, cross-channel shopping experience through contextually relevant content, marketing and promotions, while extending their brand across all digital and physical customer touchpoints.” The product does so by providing “a powerful customer interaction platform for cross-channel commerce”, providing “easy-to-use tools for business users to create and manage precision marketing campaigns, promotions, catalogue and merchandising across all sales channels, allowing them to centrally manage a cross-channel strategy.” WebSphere Commerce is further described as “a single, unified platform which offers the ability to do business directly with consumers (B2C), with businesses (B2B), indirectly through channel partners (indirect business models), or all of these simultaneously” and “a customisable, scalable and high availability solution built to leverage open standards.”

Prolifics in partnership with IBM, assisted this High Street Retail Giant successfully implement their WebSphere Commerce solution by providing deep product expertise to ensure a stable and scalable application infrastructure for the Customer’s new flexible, e-Commerce platform. This new platform puts this Retail Customer ahead of its competition and enables their cross-channel selling strategy.

(Quoted reference: IBM website. Learn more about IBM WebSphere Commerce here:

To learn more about Prolifics, visit

Craig Murphy is a Senior Consultant with 13 years experience in the IT industry working with top-tier consulting companies. Throughout his career, he has performed multiple key roles in development & solution architecture, project delivery management and technical sales. His current focus is on Solution Architecture and Application Infrastructure Development for IBM's large Retail Customers. Craig holds a Degree in Computer Science & Information Systems from Rhodes University; is a Certified IBM Professional holding 13 IBM certifications and he is a Professional Member of BCS - The Chartered Institute for IT, making him a world-class resource to his customers, colleagues, and company.